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Stop Talking About Yourself in Marketing

Do you like people who only talk about themselves? Who never asks about you and what’s going on in your life?

Your potential customers don’t like that either. If you don’t know how to speak to your customers, you’re going to lose them. 

When was the last time you spoke directly to your customers’ problems? If the answer is “I don’t know,” GroupM7 is here to help.

How Can You Improve Your Marketing?

Advertise the Benefits of Your Service–Not the Service Itself

One of the most famous adages in marketing is, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” 

What does that mean for your business? It means you need to start selling the benefits of your services, not the services themselves. 

People don’t want an HVAC system; they want a house that’s comfortable year-round. 

People don’t want a car; they want the ability to take their children to places economically and safely.

When you flip your marketing on its head and start with the benefits, that’s when your customers understand why they should use your services over a competitor’s.

Be Clear and Concise

People don’t take the time to read websites anymore. They skim them. 

When you make your customers work hard to get the answers they want, they’ll go somewhere else.

That means your marketing content has to hold up to consumers who may spend less than 10 seconds on your website before making a decision.

Approach Your Customers’ Problems With Empathy

You don’t need to pander, but you do need to be authentically interested in helping them solve the issue they’re facing.

When you lead with empathy for your customer's problems, you increase the likelihood that you will build a relationship with them. Ultimately, that’s what gets you business.

Put Your Customer in the Driver’s Seat

Everyone wants to be the hero of their own story, so give your customers that opportunity.

You’re there to guide them, but they’re finding the solution. 

You’re installing the HVAC system, but they’re making the right choice to keep their family comfortable.

You’re selling them the insurance coverage, but they’re keeping their employees protected.

When you put your customers at the center of your marketing, they’ll feel empowered and want to do business with you–instead of a competitor who puts themselves first.

Your Customer is the Hero, Not You. And That’s Okay.

As a business owner, you want to provide a service to your customers. 

No matter what that is, you’re looking to do some good in your customers’ lives and provide for your family in the process.

When you make yourself the hero, you talk right past your potential customers. Making your customers the hero helps them choose you over your competitors. 

If you need a little help finding a marketing strategy that converts, contact GroupM7 today to set up a free consultation.

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