By When you visit the websites of other small businesses in your community, you'll very likely encounter some that appear to have been built in the days of dial-up.
They're clunky, chaotic, and worst of all, ugly.
As a small business owner with the future in your sights, you know you can do better. Today, let's talk about the reasons why your business needs great web design!
Helps Build Trust and Credibility
When you visit a website built with the latest and greatest techniques in web design, you know how it makes you feel: impressed.
And because of that feeling, you may also feel a higher level of respect for the brand that owns and operates the site. If an online extension of their business functions like an attractive and well-oiled machine, you can reasonably figure the rest of the business might do the same.
If your website is easy to navigate and understand, coupled with interesting and innovative design elements, your customers will take notice.
High-Quality Web Design is the New Normal
As we discussed in our recent blog post on the near future of web design, it's pretty clear that the way of the future is great web design.
A minimalist visual style built from the ground up for responsiveness on all devices that access it is obviously the best way to construct and display your website, from now onward.
And sure, if all your friends are jumping off a cliff, you shouldn't follow them. But if everyone around you achieves better business success because of a new standard in website design, you'll only benefit from getting with the program.
Better Conversion Rates
Ultimately, the goal of your website is to improve the outreach and functionality of your business.
By being aesthetically appealing to customers and offering more intuitive solutions for accessing your products and services than other local competitors, you'll win more people over to your side and generate higher revenue.
Some of the smartest tactics of conversion-focused design include:
- Well-built landing pages
- Clear and engaging copy
- Call-to-action buttons
- Studying on-site time and user interactions
- Following keyword trends
- White space
- Easy navigation
- Testimonials and reviews
- Clickable phone numbers
- A detailed portfolio
If you aren't using these latest and greatest web design strategies for your website you could be missing out on a lot of potential growth for your company.
Conclusion
The undeniable truth these days is that smart web design is by no means just for big brands. Whether your company is deeply rooted in the success of your local economy or just started yesterday, you need a website built with modern techniques to appeal to modern consumers.
If your number one goal is to make interacting with your business easier and more enjoyable for your customers, the best way to achieve it is to hire the services of a professional web design team like GroupM7.
Contact us today to learn more about how quality web design can hugely benefit your small business!
Aaron Dunn
Aaron is a writer by trade with several years of professional experience under his belt. He holds a Bachelor of Science in Political Science. Before joining the Group, he worked as a freelancer and tech reviewer in Las Vegas, Nevada.
Aaron currently lives in Pittsburg, TX. 
