By If you're looking to build a website for your business, you'll probably encounter an important decision:
Should you use the ever-popular WordPress content management system (CMS), or hire a web design company to create your website from the ground up?
By reading around a little, you'll find that many startups and small businesses have used WordPress for their websites. But a considerable number of successful businesses who start out as WordPress sites quickly find that upgrading to a customized website offers significantly more options, flexibility, and security for the long term.
To help you make your decision, let's compare.
The Advantages of WordPress
The best thing about a WordPress site is largely what makes it so popular: template design.
WordPress has a large selection of templates you can choose from that provide a bare-bones layout for your website that you can then populate with your own logos, images, and copy.
So, does a WordPress site function fully and provide some attractive design elements?
Sure, if you like taking the cookie cutter approach. It's definitely possible to apply your branding to a WordPress template and generate some positive results for your company.
But for your brand to really stick out among your competition, you might want to take the next step and move beyond average.
The Advantages of Custom Web Design
There's a reason that virtually all of the Fortune 1000 businesses only use custom websites.
If you choose to go the route of professional custom design, you'll find numerous advantages, like:
- Total flexibility of design and the ability to tweak all aspects at your whim
- Greater security features than template sites
- Your personality will be highlighted by custom design elements specific to your branding
- High rankings in search engines
- Demonstrates your business's commitment to quality
- No limitations based on what WordPress offers alone
And if you hire a web design company to handle your custom design, you'll reap even greater benefits. For instance, a web design team allows you to focus all your energies on your business rather than the website.
On the contrary, when you opt to use WordPress for your site, it's all on you to create a website that'll be worth your time and money, and then manage every aspect of your site.
If you aren't particularly knowledgeable about the ins-and-outs of how a website should function, this might get a little overwhelming. Without the benefit of professional technical assistance, it could even lead to disaster.
But with a web design company like GroupM7 handling your website, you know the finished project will be nothing short of a modern marvel with the support system of our decades of experience.
We never use template designs when developing websites for our clients because we believe your website should feel uniquely yours. When you look at your competitors' websites and see they all look like they belong in the same neighborhood on a boring street, you'll feel pride knowing yours looks and feels like it was dreamed up by a famous architect.
And when you choose a custom website over a WordPress template, you're also granted drastically enhanced security features. Custom designed and programmed websites are built with security in mind, carefully crafted to prevent catastrophic losses.
In fact, one study showed that of 11,000 hacked websites, 75 percent of them were built on WordPress. When you break it down, the peace of mind from knowing you have skilled webmasters defending your website against infections is hard to argue against.
So, if you want a website that truly reflects everything your business has to offer, the choice is simple: contact a custom web design company like GroupM7 today!
Aaron Dunn
Aaron is a writer by trade with several years of professional experience under his belt. He holds a Bachelor of Science in Political Science. Before joining the Group, he worked as a freelancer and tech reviewer in Las Vegas, Nevada.
Aaron currently lives in Pittsburg, TX. 
